In Yamaha the notes of Valentino Rossi’s M1 sound not too far from those of one of the many grand pianos in the Music area. In Gerno di Lesmo, the Italian headquarters of the Tre Diapason, Yamaha Motor and Yamaha Music share the same roof and are looking for different goals (equally ambitious) driven by the same passion. “Two Yamahas, One Passion – Heart Lab” is the event with which Yamaha has opened the doors of its headquarters to the Italian press, giving us the privilege to experience with our own eyes all the realities of what is called a strategic, creative and logistical laboratory.

There are four realities that live together in the Heart Lab: the Italian branches of Yamaha Motor and Yamaha Music, Yamaha Motor Racing, and Yamaha Motor R&D Europe. For the occasion, the Concurrent Creative Center, the place where the industrial secrets of YMRE, Yamaha Motor R&D Europe, live, was exceptionally opened. It is here that some of the brand’s most famous models are born and “grow”, such as the new Ténéré, designed and developed here. During the event we had the opportunity to get to the heart of the matter, discovering all the steps that go from the realization of the sketches up to the putting on the road of the prototypes and the following commercialization in series.

We also work hard and with great enthusiasm at the Yamaha Motor Racing headquarters, just a few dozen metres away. This is where the backstage of MotoGP lies. The bikes of Valentino Rossi and Maverick Vinales, the logistics trucks, the materials, the spare parts, the boxes and a whole organizational machine that moves an “entire village” from Sunday to Sunday. Everything you can’t see, everything you can only imagine, takes place in these “sheds”, where hundreds of people work with the highest precision so that everything moves in the right direction and at the right time.

“It is a great pleasure to welcome the representatives of the Italian media into our “home” as a single Yamaha family. Yamaha Corporation and Yamaha Motor Company live and work together under the “Two Yamahas, One Passion” flag. We exchange ideas, learn from each other and create exciting new initiatives for our net-work and our customers,” said Lin Jarvis, Managing Director of Yamaha Motor Racing Srl and Team Principal of Team Monster Energy Yamaha MotoGP.

With the same precision for more than 130 years, Yamaha has also been making musical instruments. Today Yamaha Music is a leader in the design and manufacture of musical instruments, professional, high-end and consumer sound systems, which provide important experience in the creation, production and listening of music. In recent years Yamaha has integrated various companies (Line6, Bösendorfer, Ampeg, Steinberg, Revolabs, Nexo) to contribute to the future growth of its activities. And that’s not all: for more than 60 years, Yamaha Music has been committed to spreading musical education and culture through its schools and numerous other initiatives, thanks to a particularly innovative educational system, also designed for children.

Published on :Posted on

Leave a Reply

Your email address will not be published.

Solve : *
18 + 11 =